What is E-Commerce and What are it’s Benefits?
Introduction What is E-Commerce? E-commerce, also known as online shopping, entails the purchase and sale of products or services over the Internet. E-commerce can be done in…
E-Commerce Explained: The Three Types of E-Commerce
Introduction There are many types of e-commerce, but they can be organized into three distinct categories. Depending on the type of business you’re trying to start and…

What is Pay Per Click & How does it Work?
Introduction Pay per click, or PPC, is a popular search engine marketing (SEM) technique that companies use to drive targeted traffic to their website via search engines….

SEO Basics: What is SEO and How Does it Work?
Introduction SEO, or search engine optimization, is the practice of increasing your site’s visibility on search engines like Google and Bing, which means more traffic to your…

What is Digital Marketing & How It Benefit’s Your Business
Introduction Digital marketing, also known as online marketing, is the practice of creating marketing campaigns that use digital technologies, such as social media, search engines, and display…