SEO Basics: What is SEO and How Does it Work?


SEO, or search engine optimization, is the practice of increasing your site’s visibility on search engines like Google and Bing, which means more traffic to your site from people doing searches on those engines. How does it work? To begin with, you need to understand how search engines work in general; this will help you get the most out of your SEO efforts! Let’s dive in!


What Is Search Engine Optimization (SEO)?

SEO is simply a marketing strategy that aims to make your site appear as high as possible in a search engine’s natural or un-paid search results. Think of Search Engine Optimization like any other type of marketing—companies invest time, money, and effort into these activities with hopes of getting new customers. SEO differs from PPC (pay per click) in that Search engine optimization doesn’t require you to pay for ads; instead, you work on making your website attractive to search engines via on-site optimization and off-site optimization.

How to Do SEO

With that in mind, let’s take a look at how to do SEO. The first step to doing any kind of search engine optimization is deciding on a keyword or key phrase you want your site to rank for. There are a lot of tools out there that will help you choose keywords for things like your product or service names, products, etc. When choosing a keyword, make sure it’s relevant to what you offer—and if possible try to include some sort of modifier word so that your site ranks for multiple versions of what people might be searching for.

 For example, best business loans would likely be more effective than just business loans. Once you have chosen a key phrase (or two), it’s time to start writing! To get an idea of how long your articles should be, aim for around 800-1000 words per page. The length isn’t set in stone but remember that longer content tends to perform better with Google and other search engines. If you can go beyond 500 words without losing focus then by all means do so—but don’t feel obligated to write longer content simply because it sounds good.

Where To Start

When learning about Search Engine Optimization, one of your first questions might be Where do I start? There are so many aspects to ranking highly on Google or any other search engine. With many different web design companies with SEO services, where should you turn for answers? The best place to learn about SEO is from those who have been there, done that; experienced Internet marketers. These individuals know what works, and more importantly what doesn’t work. They can help guide you through a process that will lead to success in getting found online by potential customers. 

As we mentioned earlier, everyone knows something about SEO these days. That doesn’t mean they can actually make it happen for you though. If you ask someone how to find someone good at SEO, their answer might be as simple as ask around or go online and look at ratings and reviews. This may seem like sound advice but unless these individuals are actually working in SEO themselves, they probably don’t know enough about it to give you accurate information anyway.


As long as you’re writing about a topic that people are interested in, your audience will want to read what you have to say. Take some time to research keywords related to your topic. There are many services online that can help you determine if a keyword has enough search volume. If you build trust with your audience, they will return often for more of your content. Always write valuable content so others may find value in what you have to say. Remember that consistency is key; publish regularly to keep readers coming back for more. The more content you create, the better chance you have at ranking higher in search engines. So don’t wait any longer; get started today! Good luck!

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