Digital marketing, also known as online marketing, is the practice of creating marketing campaigns that use digital technologies, such as social media, search engines, and display advertising. Digital marketing has grown in importance as an element of business promotion, alongside traditional offline marketing strategies such as mail distribution, television advertising, and print media. Businesses can also use digital marketing to evaluate the effectiveness of an online presence and determine if it serves their needs well; if not, business owners should consider making changes to their sites or their businesses or both.
Digital marketing basics
The basics of digital marketing are best learned through a digital marketing foundation course that introduces you to digital marketing tactics, including email marketing, website conversion optimization, search engine optimization, social media marketing, and online advertising. Coursework should take into account online consumer behavior (including attention spans) and industry trends (such as how consumers buy via mobile devices). Additionally, any course work should incorporate an introduction to paid channels such as Google AdWords. Instructors should also teach about emerging technologies that can help improve your business’s ability to engage with customers digitally — for example, virtual reality or augmented reality.
Understanding how digital marketing works
Though online marketing can encompass much more than just online advertising, online ads are by far one of its most popular forms. While many businesses shy away from digital marketing because they think it’s out of their reach, nothing could be further from the truth. Whether you’re a startup or an established business with a new product, there are several advantages to using digital marketing over other forms of advertising: it’s relatively cheap, can build your brand awareness quickly and attracts people who aren’t familiar with your business yet. However, using digital marketing effectively isn’t as simple as uploading some images to Facebook; you need a strategy if you want your campaign to pay off. Here are five crucial steps every company should take before diving into online advertising
Why use digital marketing for your business
Making your company’s products and services available to potential customers via digital channels is beneficial in many ways. From increasing brand awareness to allowing people to buy from you online, online marketing has numerous advantages for both B2B and B2C companies. Here are some reasons why it’s worth a try.
1. Easy access – With digital marketing, you can have an online presence where people can easily find out about your products and services. They can do so through social media sites like Facebook and Twitter, blogs that talk about different aspects of business and entrepreneurship, as well as through video-sharing websites such as YouTube. With these sites being easily accessible by everyone who uses computers and mobile devices all over the world, there’s no doubt that having an online presence will increase traffic to your website.
2. Increased reach – Another advantage of using online marketing for your business is that it gives you access to more customers around the world. This means more chances of reaching more people who may be interested in what you have to offer them. For example, if you own a restaurant located in New York City but want to expand your customer base to other parts of America, you can use digital marketing tools such as Google AdWords and Bing Ads to promote your business on search engines across various states.
When someone searches for restaurants in their area on Google or Bing, they’ll see ads related to yours. And if they click on those ads, they’ll be directed straight to your website where they can learn more about what you have on offer. By doing so, not only will you get new customers from other parts of America but also give yourself another way of promoting your products and services outside New York City without having to spend much money on traditional advertising methods such as print advertisements or TV commercials.
Basic Steps in Creating an Effective Digital Marketing Strategy
Creating an effective digital marketing strategy can be a daunting task. If you’re new to digital marketing, here are some basic steps you can take when creating your own strategy: Conducting primary research, by conducting a survey of target customers, to find out what they care about most. Identifying sources of interest in your business or industry; developing buyer personas that represent these people. Setting up an analytics tracking platform for search engine traffic, social media activity and content performance.
Creating measurable goals for key channels—which ones are most important? Pinpointing strengths and weaknesses of these different channels. Evaluating competitors—how do they market themselves? What types of things work for them? What doesn’t? Building relationships with influencers within your industry who have already established credibility with your target audience. Developing a plan to acquire more followers on all relevant social media platforms and implementing it. Developing creative ways to promote content on all relevant platforms—what works best for each one?