Introduction

It’s time to get meta! What do we mean by that? We mean it’s time to talk about the fundamental building blocks of search engine optimization (SEO) – which are meta titles and meta descriptions! Meta titles and meta descriptions are used by the search engines (Google, Yahoo, Bing) to display search results on their own websites. They also appear in the results of major search engines when users perform searches on the Internet through their platforms, such as Google Search and Bing Search.

What is meta title?

A title tag, more commonly known as a meta title, is an HTML element that specifies the title of a web page. A good title tag should be less than 54 characters long, unique to each page, and accurately describe the page’s content.  Titles tags with keywords will likely rank higher in search engines than those without. However, too many keywords can make it difficult for humans to read the page. Keywords are also better when used sparingly and strategically, making them relevant and valuable to searchers. The keywords in your meta title can help you reach people searching specifically for your business. For example, if you’re a wedding photographer and want to target people who are getting married soon but haven’t booked their photographer yet, the meta title Looking for Wedding Photographer? would show up at the top of their searches.

What is a meta description?

A meta description describes the contents of a web page using HTML tags. It is also a brief description that appears under the title of a web page in search engine results pages (SERPs). The purpose of a meta description is to give users an accurate summary of what a page is about so they can decide whether or not to click through it. Keywords should be included in meta descriptions, as these will often show up on SERPs. Keep them short, though! Google recommends that your meta description not exceed 160 characters. Meta descriptions should contain links back to your site as well as keywords related to your site’s content; this will help visitors find your site when using search engines like Google, Bing, Yahoo!, etc. When using a content management system like WordPress, you can add a meta description field when editing each post or page you create.

why are they important?

Meta titles and descriptions are two of the most important on-page elements for SEO. They help search engines understand what your page is about and determine whether to show it in search results. A good meta title can also help users decide whether to click on your result, while a good meta description can persuade them to do so. That’s why it’s important to make sure your meta tags are well-written and accurate. What’s more, you’ll need to update them every time you publish new content. And just like any other site element, these have become an increasingly competitive part of SEO – which means that if you don’t have a great meta title or description set up, you’re at risk of being left behind by competitors who do.

How to use them?

Meta titles and descriptions are HTML elements that you can use to improve your website’s visibility on search engine results pages (SERPs). A good meta title will accurately describe the page’s content and include relevant keywords. A good meta description will give a brief summary of the page’s content and also include relevant keywords. Including keywords in your meta elements will help improve your website’s ranking in SERPs. Use these tips when writing meta titles and descriptions:

– Avoid being too long or too short, as this might impact how well your page ranks

– Include relevant keywords that accurately describe the webpage’s content

– Keep the meta title under 55 characters long

– Keep the meta description under 160 characters long

Why do you need to write good ones?

Meta titles and descriptions are snippets of text that appear on the search engine results pages (SERPs). They give searchers an idea of what your page is about, and can influence their decision to click through to your site. That’s why it’s important to write good ones. Your meta title should be specific enough so people can easily identify what your page is about. Your description should be concise and tell them a little more about the content on your page – use keywords sparingly, as you don’t want to spam Google with irrelevant keywords just for SEO purposes. You also need to include keywords in your meta title and description. You’ll see these show up as bolded words that you can edit in WordPress or other platforms, or have plugins automatically create this information for you when writing posts or pages. You may also see keywords come up at the bottom of the SERP under suggested searches. These suggested searches can help you figure out which topics might be relevant to include in your post.